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Enya is the sole inventor of the Weeli® and the founder of its parent company: OLYTOT™ where the mission is to create simple tech-free toys that ignite imaginative play. The Weeli® is a classic toy reimagined that has been in the works since March 2022. In October 2024, Enya launched the Kickstarter campaign to fund the creation and first run of the Weeli®. Kickstarter awarded the project with the “Project We Love” badge. While the Kickstarter did not reach its funding goal, it stands as a testament to Enya’s determination, creativity, and resilience.

Watch our Kickstarter Campaign video here:

Enya’s journey in creating the Weeli® is a testament to her relentless grit and tenacity. As a single parent, she single-handedly mastered every aspect of product development—from navigating complex testing requirements and understanding manufacturing processes, to sourcing materials, designing files, and managing the entire supply chain. She also took on the intricate world of intellectual property, independently navigating the processes for patents and trademarks, with the Weeli® now patent-pending. Without formal training, Enya taught herself each step, transforming challenges into opportunities to innovate. Her self-reliance and determination are not only reflected in the successful launch of the Weeli®, but also in her commitment to excellence, proving that true resilience is built through learning and perseverance.

The Weeli® is silent, sensory, waterproof, screen-free, and completely customizable because, just like a GoPro®, it mounts anywhere and everywhere. Whether clamped onto a grocery cart or stroller, connected to a paddleboard, suctioned onto a window or highchair, your child is playing WHILE steering their brains toward improved mental health.

The Weeli® promotes situational awareness and contributes to the calm–not the chaos–of the world by being screen-free, tactile, and neurodivergent inclusive.

If the Weeli® doesn’t succeed on Kickstarter, it won’t be because of a lack of quality or demand. The product has strong social proof, with clear indications that a simple, screen-free toy like this is truly needed. The reality is that launching a product in today’s e-commerce landscape requires significant marketing resources—tens of thousands of dollars at a minimum—to gain traction. As a solo entrepreneur, Enya has invested everything to bring the Weeli® to life, but without the budget for widespread marketing or the rare chance of going viral, it’s tough to compete in such a saturated market. The potential is there, and the product is strong—the only missing piece is the reach.

Enya remains unwavering in her commitment to bringing the Weeli® to life, even as she balances other passion projects. Her drive extends beyond personal success—her ultimate goal is to achieve financial independence so she can give back to the community, especially by supporting other single mothers facing challenges similar to her own. Whether through the Weeli® or future ventures, Enya’s dedication to her vision is clear. She is determined to turn her entrepreneurial success into a means of empowering others, creating opportunities for single moms who, like her, are navigating the path of resilience and perseverance.

Browse the OLYTOT Instagram account for fun content and updates to the Weeli®: @OlytotToys

If you have a car-loving child in your life, please download Enya’s FREE “Things That Go” Busy Book to create your very own: